Tucker & Bevvy — Naauao - Branding, Design, and Art Direction

Concept branding for Tucker & Bevvy, a picnic food store featuring Sydney-inspired cuisine. The store, located across the street from the beaches of Waikiki, gets its name from the Australian slang of “Food & Drink” and focuses around the idea of “feeding the beach” by offering fresh juice, smoothies, sandwiches and salads.

For this concept, I was inspired by a Hobo-Dyer Map I came across on the internet that had the hemispheres flipped around. I played up the idea of food coming “from Down Under” by creating a brand that had elements intentionally upside down to create a juxtaposition between Hawaii and Australia.

Ultimately, this concept wasn’t chosen but it is one of my favorite projects that won't see the light of day.

Credits
Client: Tucker & Bevvy
Done at Wall-to-Wall Studios
2013

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