Tori Richard

Resort is a State of Mind

Tori Richard is a Honolulu, Hawai’i-based resort lifestyle company. Founded in 1956, they are known for their globally inspired textile prints and fine detailing of its men’s and women’s resort wear.

The rebrand, done at Wall-to-Wall Studios, features an updated logo and identity system with contemporary typography and a new color that resonates equally well for their men’s and women’s line. The revised monogram is loosely inspired by asian seals, or chops, and is a proud stamp of craftsmanship to the garments they produce. In addition, new brand standards were created to provide guidelines for carrying out the look and feel across advertisements, merchandising, website design and decor elements.

Brand Identity / Print / Packaging

Credits

Client: Tori Richard
Tori Richard In-House Design Team: John Yamachika, Christina Lugo + Faith Livak
Interior Design: Philpotts
Done at Wall-to-Wall Studios
2013