The brand identity takes cues from the cakes themselves and pairs understated colors and type with floral embellishments. The new identity was implemented across stationery, packaging, and web design.
CreditsClient: Sift Hawaii
Cake photography: Sift Hawaii
Featured on Behance AIGA Member Gallery (December 9, 2017)
Featured on Behance InDesign Gallery (February 6, 2018)