![](https://freight.cargo.site/t/original/i/0a2a04421a10ffd4d1032776171a2e59b2b13032b6799a5854b2790f40cc19d7/Naauao-Sift-Stationery-2.jpg)
Sift
Cakes and Sweets Made by Hand
Sift is a wedding cake company in Kakaako, Hawaii known for their simple and delicious wedding cakes featuring beautiful floral arrangements. They just needed a brand to match the sophistication of their cakes.Brand Identity / Print Design / Web Design / Packaging
![](https://freight.cargo.site/t/original/i/85b3a98c9460bc7f69156d7e1613bf69154cb4e2c3e4ea6a1dafdf77677bd300/Naauao-Sift-Logo.jpg)
![](https://freight.cargo.site/t/original/i/9706dcb4066e57755ce88d1a47ea445d9511268f62a3d6b67ce750d339811f55/Naauao-Sift-StampTest.jpg)
Identity
The brand identity takes cues from the cakes themselves and pairs understated colors and type with floral embellishments. The new identity was implemented across stationery, packaging, and web design.![](https://freight.cargo.site/t/original/i/27c193a8f802ee07f468ea8488a9b0eea14af869f20b39c18a3e98d23c38f7d0/Naauao-Sift-MadeByHand.jpg)
![](https://freight.cargo.site/t/original/i/d325bbd99660220a173fe1735454ca0568a6d8638f5e9dc17ab2003f768aecba/Naauao-Sift-Monogram.jpg)
![](https://freight.cargo.site/t/original/i/6f6fc4daefb38098587ea0d11fbb220d4701a91e727bdfaeedbc92120aa53930/Naauao-Sift-Stamp.jpg)
![](https://freight.cargo.site/t/original/i/894d1dd81290c4f1bf870b35df655cec76d1fd273cd9f2875e90237d394613dc/Naauao-Sift-Web-2.jpg)
![](https://freight.cargo.site/t/original/i/66aae5a36b0fcad5cd3881e634d6584ab87f65bf00227ceaed1f2f104d211b97/Sift-Mobile-2.gif)
![](https://freight.cargo.site/t/original/i/c5588e44ab8eda264d245a13bef39472250528af31e5d8d7745e81ec624a85f3/Naauao-Sift-Aloha.jpg)
Credits
Client: Sift HawaiiCake photography: Sift Hawaii
Kakaako, Hawaii
2017
Press
Featured on Behance AIGA Member Gallery (December 9, 2017)Featured on Behance InDesign Gallery (February 6, 2018)