Sift

Cakes and Sweets Made by Hand

Sift is a wedding cake company in Kakaako, Hawaii known for their simple and delicious wedding cakes featuring beautiful floral arrangements. They just needed a brand to match the sophistication of their cakes.

Brand Identity / Print Design / Web Design / Packaging





Identity

The brand identity takes cues from the cakes themselves and pairs understated colors and type with floral embellishments. The new identity was implemented across stationery, packaging, and web design.








Credits

Client: Sift Hawaii
Cake photography: Sift Hawaii
Kakaako, Hawaii
2017

Press

Featured on Behance AIGA Member Gallery (December 9, 2017)
Featured on Behance InDesign Gallery (February 6, 2018)

Next Project

If you love cake, view the work done for Little Brown Bakery, a Santa Monica bakery specializing in madeleines. If you're more of a pie person, Monkeypod Kitchen and Moku Kitchen has a strawberry pie to die for.

View more work

Scott Naauao
Branding, Design, and Art Direction
hi@naauao.com