Rebrand for Sandy's, a Southern California restaurant along the Huntington Beach pier featuring cuisine inspired by the region. The goal of the project was to refine the brand with a more sophisticated look to match the quality of food and service offered at the restaurant, while maintaining the energetic surf and beach culture of Huntington Beach.

A set of icons reflecting the region and restaurant was developed alongside the logo with a stenciled look inspired by the typography found on nearby lifeguard towers. The icons were then turned into a pattern which became the foundation of the brand.


Client: Sandy's HB
Interior Design: Philpotts
Additional Design: Malia Wisch
Done at Wall-to-Wall Studios

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Scott Naauao
Branding, Design, and Art Direction