HPCA — Naauao - Branding, Design, and Art Direction

Hawai‘i Primary Care Association (HPCA) is a non-profit organization dedicated to fostering primary health care—basic medical, dental and behavioral health services—for all Hawai'i residents. The campaign, which includes a commercial, microsite, posters, pins and various print collateral, focuses on making their patients "Feel Good" about themselves, the quality of healthcare offered and the fact that no one will ever be turned away.

Credits
Client: Hawai‘i Primary Care Association (HPCA)
Photography/Cinematography: Jeremy Snell
Additional Design: Aki Arios, Scott Daimaru, Ryan Yamamoto + Malia Wisch
Animation: Ira Lederer + Scott Daimaru
Done at Wall-to-Wall Studios
2010

Awards
What is a CHC?: Award of Excellence AIGA Hawaii's 5-0 2013
Feel Good: Pele Award 2012(Gold) - Public Service - Multimedia Campaign
What is a CHC?: Pele Award 2013 (Gold) - Animation

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